Categories
social shopping

Social Shopping links for 27 Dec 2010

LA Times article on” gameification,” the trend to add elements of gameplay to applications.

Carl’s Jr. has just released their own check-in program for their restaurants. Rather than partner with one of the big location-based providers, they decided to roll their own. Eschewing Gowalla, Foursquare, and Facebook Places, they opted to roll out a solution which involved installing special point-of-sales software.

The benefits? For one, they own the customer relationship (and whatever data they collect). Also, they were concerned about fraud protection and efficient administration of the program. Since they are offering free menu items and other merchandise, this makes sense, and no doubt a big part of any successful deployment of such a program is tailoring the tools so that harried fast-food employees can do what they need to do, even during lunch rush. Not like you can run off to log in to the Internet to see if someone wins fries when there’s a big line of hungry people in front of you.

The mobile app part of the program, Happy Star Rewards, is available on iPhone and Android. Too bad my local Carl’s just went belly-up, I would have owned Sherman Oaks.

Prominent in the LA Times article above, SCVNGR is also profiled at GigaOM.

Categories
Blog

Hey, You! Get offa that cloud!

For some reason, when it rains in Los Angeles, AT&T Internet services get wacky. Sometimes an old twisted pair gets saturated in someone’s building, sometimes a substation gets flooded, and sometimes the issue seems to originate well past the Central Office.

It’s almost as if a router or DNS server somewhere in AT&T’s Los Angeles center is sitting in a room with a leaky roof. Or maybe the deluge of rain causes so many people to stay home and cruise the net that the system can’t handle it.

Whatever the cause, any big rainstorm seems to disrupt the network at least temporarily. This weekend, my speed alternated between its normal 6MB and nothing. It wasn’t an issue with my line, I still had VOIP dial tone, which suggests that the connection to the Central Office down the road was good and that my local wiring station was also untouched by rain. It was maddening, not being able to use the Internet on the sort of rainy day best left to staying home.

And it underscored the down side of Google’s Chrome OS. If the Internet’s so-called cloud is taking a back seat to real rain-saturated clouds, where does that leave you? With no software stored locally on your machine, that’s where.

That slick little Chrome laptop that Google is sending out to journalists would be a sleek, minimalist black brick if not for the Verizon wireless service. Verizon’s coverage is very good in many parts of LA, but not everywhere.

As it was, some of the cloud-based services I’ve started to rely on, like Evernote, were not reachable. Fortunately, Evernote will sync when the connection is restored, which is quite a benefit. I couldn’t even go to the local coffee shop and use their wi-fi, it was down there as well. My local Starbucks probably would have had the same issue, being an AT&T hotspot. My only working internet device was my iPhone; AT&T’s 3G service was working well, ironically.

Generally these central office issues get straightened out, though not always automatically. AT&T routes around the failures, but the UVerse modems don’t always get the message. A manual reboot often will set them right, as it did this weekend. If it doesn’t, then you have a maddening wait for phone support, first level, then finally second level, where someone can do a trace and realize that a router still is trying to hit the wet machine (or whatever the problem is), and reset it.

If the problem is more local, things get amusing, and lengthy. A downed line between the local DSLAM and your building could take days to resolve, a ruined line in your house or condo wiring even longer. The folks at AT&T who sell Uverse and the folks at AT&T that repair lines are literally from different companies under the AT&T umbrella, and there can be a lot of finger-pointing on the road to repair.

So, all you companies that keep pressuring me to switch to paperless billing, and all you folks that have your head in the Cloud, keep in mind that when it rains, it pours. At least my mailman has an umbrella.

Categories
social shopping

Social Shopping links for 20 Dec 2010

Two articles about how consumers are using new tools to find bargains and improve their shopping experiences:

Wired article about the Groupon phenonomon, and how it’s transforming consumer behavior.

From the Wall Street Journal: “Phone-Wielding Shoppers Strike Fear into Retailers”

And NFC (Near-Field Communication) is just around the corner, with upcoming Android handset support, and rumors that the next iPhone will also include it. Mercatur Advisory Group thinks these services will provide carriers with more leverage, though the market won’t reach meaningful mass until 2012. NFC is similar to the keychains you tap on the gas pump to pay, this technology is making its way into new phone handsets, and provides carriers with a possible new source of income as they process payments made this way.

USA Today article about Ebay’s CEO, and his focus on mobile. Ebay has recently made quite a few strategic acquisitions in the mobile arena, including purchase of Red Laser and their recent takeover of Milo.com. They are moving fast to integrate these companies, too.