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Apple Watch: after the try-on

Well, it doesn’t smell like burning feathers.

A lot has been written about how the Apple Store has set up their try-on appointments. They have a nice case showing all the models with non-working samples. They have very nice stations with a watch you can touch, and an iPad showing explanations of the different programs and modes, it was possible to figure out about 90% of how the watch works in a few minutes. Your actual try-on appointment is done at a special table, where they have drawers full of actual watches (though they are not free-range, they are running a demo loop) next to one of the stations you can use to interact. A sales person pulls out the models you are interested in and puts them on you, adjusting the bands if necessary.

Though some have complained that the UI breaks in some strange ways from iOS 8, the UI wasn’t particularly alien, and for anyone who has owned a few digital watches, it’s comparatively easy to set and configure compared to some.

As a watch, it’s not as heavy or clunky looking as some digital watches I’ve owned. The difference in size and weight between the 38mm and 42mm is fairly subtle in person. The fit and finish of the watch are excellent, and the elastomer band on the Sport Watch is very comfortable. The Stainless Steel watch is a bit heavier, but again very comparable to other watches, and has a look and feel of great precision. The link bracelet is very impressive, the Apple salesman was able to size the bracelet to my wrist in seconds due to the removable links. I think it’s unlikely you’d be disappointed with the watch as a piece of jewelry.

The software looks pretty good, it runs pretty quickly, though I suspect your mileage will vary outside of wifi. Maps can take a few seconds to load, but you know, you’re waiting for them to come down from space and all. The display looks great, and there are so many watch face variations to choose from. The fitness monitoring functions are attractive and look like they will add to my already exhausting bag of personal monitoring tricks.

The only thing this very choreographed sales presentation didn’t communicate to me was how the watch works for one particular function, which is wearing it on your wrist and seeing what time it is. Nobody at the Apple store has an actual working watch yet, though that should change when they are released next week. I’m hoping I can replace my Nike FuelBand with this device, so this is no small matter for me. So, I’ll wait a bit longer and research whether there will be a Nike app for the watch as well.

Since the watch now has shipping dates into June or July, there’s no hurry to act. Also, the sales force at the Apple Store are fairly new at this, the experience was quite good, but the sales folks don’t have as much information as they could, they really couldn’t answer some of my more specific questions about the fitness features (for example, does the Watch have an M8 chip, so it can count stairs climbed? I live in a ti-level, and would like to get that information before my next iPhone upgrade…), and none of them have actually used the real watch themselves. Might as well wait until they actually ship and someone can actually show you the real watch in action.

The demo watches, though, had smooth animations, the Digital Crown response is instantaneous and smooth, and most of the apps or Glances on the watch launched instantly, with the exception of Maps. The final released Watch OS software is supposed to have improved performance, so I’m not concerned about that. I’m more concerned about whether I will get the opportunity to see how the watch works when you want to check the time.

This is my biggest concern, the timepiece use case. Right now, it takes up to 3 button presses of the Nike FuelBand to see the time, depending on the mode it was in last, and that can take a few seconds of attention. I often grab my phone from my pocket instead to check the time rather than go through that. So, if the ‘raise your wrist to check the time, and it just turns on’ function really works as advertised, I’m probably in. The other functionality of the watch is mostly an add-on for me.

Seeing and holding the models in person, I have to say that the Apple Watch Sport is much less of a compromise than the cost would suggest. It looks great, the build quality is just as good as the other models, and the lower price takes the edge off of any ‘version 1.0’ jitters you might have.

So, the likelihood that I’ll end up getting one is fairly high, but I can wait another week for the real watch to come out before ordering. Anyway you slice it, it’s more of a ‘want’ than a ‘need’ purchase.

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