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Mobile Links for Dec 2-9 2012

This week’s big news on the app side of things was the imminent closure of The Daily, an iPad-only newspaper.  I can’t even type in all the links analyzing why this failed,  just Google ‘The Daily Closes’, and you’ll see.

Craig Mod, one of the developers of Flipboard,  had a very insightful analysis of why News Corp.’s The Daily failed.   It all comes down to something he calls ‘subcompact publishing.’

The term has taken off to describe a very nimble approach to magazine publishing on tablets — content-forward, rather than trying to emulate the paper magazine experience.   This follow-up article from him summarizes some of the discusssion he’s inspired.
My take on things:

  1. Stop trying to squeeze a magazine down into a tablet.  Tablet software needs to be reductive, think of building the least-instrusive means of getting people to the content.
  2. There is a serious gap on the authoring side of things, especially if you want a truly cross-platform experience.  Any workflow starting with Adobe’s professional publishing tools is going to end up with a heavy, slow, hard-to-use mess on mobile.  There is definitely a need for something which makes ‘selling magazines for iPads as easy as blogging.’

I’m not the only one who was a bit put off by Brent Caswell’s  iOS lockscreen redesign proposal, which started with the very arguable thesis that iOS is slow and boring, and therefore needed a whole new layer of UI added before you even unlock the phone.   Jonathan Sutter also addresses the issue, with some intriguing alternatives. He points out that the purpose of the lock screen is not to display random information, but to avoid butt-dialing. Any information on the screen is gravy at best, but adding additional information from background apps would simply require some modification of the current Date/Time layout, not a whole new set of taps and gestures.  Even the current up/down gesture of the camera grabber complicates the screen and undermines the consistency of the UI.

Asymco had a great article about the dangers of outsourcing too much of your manufacturing, with Asus and Dell’s relationship as a cautionary tale.

Apple is assembling some of their new iMacs in the U.S., and Tim Cook hinted that more Macs will be manufactured domestically.   This would especially make sense for a new Mac Pro line, and help explain why a case redesign has taken so long.  Remember long ago when Tim Cook talked about a pleasant surprise in the Mac Pro line in 2013?  The Mac Pro line is the one that relies most on built-to-order manufacturing, so it would be a good fit.

Tim Cook’s interview with Brian Williams this week was very telling about his efforts to run Apple his own way.

T-Mobile, the one US carrier that actually gives you a plan discount for using an unsubsidized phone, is doing away with phone subsidies entirely. Just in time for them to introduce the iPhone on their network.

Square has just announced support for Apple’s Passbook feature, and for gift cards.

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Blog user experience UX

A use for Safari’s “Reading List” feature

Duh, I can’t believe it took me this long to realize it, but Safari’s ‘Reading List’  is the perfect way to temporarily bookmark news stories for blog links.

This is going to dramatically decrease the time I spend making my mobile link posts.   Browse, open Reading List sidebar,  hit ‘Add Page’ for any article you want to read in more detail later or link to.   No more ‘where did I see that cool article about Samsung spending so much on advertising?’.   When done with the articles, remove them from the reading list.

It’s much more accessible than the usual browser bookmarking function, and ideal for bookmarks you only need for a short period.   Come to think of it, this may have inspired the ‘Up Next’ behavior in iTunes 11.     Here’s Apple’s instructions on how to use it.

Update:  Safari Reading List is stored on iCloud, so is accessible across all your devices, which is even better.  I can bookmark while curled up with my iPad, then collect the links on my desktop.

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Blog iOS development user experience UX

Thoughts about the iOS lockscreen.

Brent Caswell has an interesting proposal for enhancing iOS’ lock screen making the rounds (via Gruber and Dalrymple) today.

It looks very consistent, but seems a bit fiddly. The minute you have more than one of these lockscreen cards, you have too much swiping and too many decisions to make, and this before you unlock your phone. It’s certainly not the ‘glance and go’ promised by Windows Phone.

It’s going to be hard to change the iOS lockscreen after 5 years, it’s become iconic to the brand, so Apple is going to be very cautious. I could see them doing something like this precisely because it doesn’t change the screen. I feel if you have to do anything more than wake the phone up, you’ve failed.

I can get the time at a glance. Anything more than that, and I’m wrapping my car around a tree. That’s my use case for information on the lockscreen. Windows Phone moves more in the right direction, but their asthetic choice of the Metro look makes it harder to pick out information. It’s like having 5 red and white parking signs on the same pole. Each have similar visual weight, and you end up paying too much attention to the phone. Android Live Wallpapers seem too heavy in both information and processing.

A passively scrolling version of the above proposal might work, as long as bites of information transition quickly enough that you aren’t looking at your phone for a long time and the content requires minimal reading. And you probably shouldn’t have more than 2 of these screens alternating, or you will be looking at the phone for too long. The key is that you are getting the information passively — if you need to interact, you should probably unlock the phone.

It’s all about meeting the ‘don’t die in traffic’ test.

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Blog Mobile News

Samsung’s playing hardball

This detailed article from Horace Dediu at Asymco discusses how important mobile is to Samsung, and just how much they are spending on advertising and sales-related expenses (commissions, incentives).

It might be surprising to note that Samsung spends considerably more than Apple and Microsoft. But it also spends more than Coca Cola, a company whose primary cost of sales is advertising.

However, advertising is not the only form of promotional spending. Samsung also pays commissions and “sales promotion“.

They are in this to win, which is one reason they are the only company besides Apple who are showing profits in mobile. You can bet that this will eventually translate into more influence over the Android platform, if not an outright purchase.

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Blog

A quick WordPress tip…

…for folks that haven’t updated their blog in forever, like me. Be sure you categorize and tag your posts when you write them, going back afterwards is tedious and error-prone. Also, using the QuickPress interface from the WordPress dashboard isn’t such a good idea, as it defaults the category to ‘uncategorized’ and only lets you manually type in tags. When you do fix categories and tags on your posts, be sure that you don’t inadvertently change the publish date in the process, I managed to do that somehow as well.

This may be different in the new version of WordPress, I must admit. I also must find out soon, I’m long overdue for an update. WordPress is great, but it changes often and it’s easy to get behind. There are also generally new versions in the pipeline, too. WordPress 3.5 is now in release candidate status, so doing the recommended update to 3.4.2 is probably not the best idea, but updating to the newest version has its own risks of breaking themes and plug-ins.

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Blog Internet Marketing Mobile News social media

Mobile Links for 21 June 2011

Mobile App Use Overtakes Web Use